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Question: When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includ…

by ScholarMatic Tutors | Dec 4, 2023 | Posted Questions

When marketers at Fair & Leigh Inc. selected the
Millennials, a demographic group that includes many college
students, as an untapped group of potential customers for their new
line of products, they were engaging in ________.

A) occasion segmenting

B) local marketing

C) market diversification

D) market targeting

E) product positioning

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Question: When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includ…

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