I have to write an essay that talks about a market that
flop. I already choose the market that flops “Touchpad” I also need
the quote that can prove the essay from the website that
found…..i need the direct quote
and paraphrase if possible. only 3 pages long. please label all the
section that I provided.

INTRODUCTION Who did what/made what decisions
about the marketing flop? What happened? What did people involve
do? When did this situation occur? Where did this flop happen?
Initial results–Tell what happened when the product/service first
was introduced. Also, if appropriate, tell what happened during
product development.

ANALYSIS OF PRODUCT Why product was created Why
that product/service instead of some other product(s)/service(s)
Why were there problems with the product/service creation,
introduction, marketing, promotion, other?

EXPLANATION OF FAILURE Why the product/service
failed. (In this section you will explain specifically, in great
detail, step by step why the product flopped.) How the product
failed. (In this section you will explain specifically, in great
detail, step by step how the product flopped.)

LOOKING BACK At problems (as the problems
developed, what people involved did or didn’t do about the
problems). In this section, you are looking back on what happened
in the past. You will enjoy the advantage of hindsight as you
analyze what went wrong when, where, why, how, by whom.

WHERE PRODUCT IS NOW If anything happened with
the product or service after it flopped, tell us what happened.

here is a website I search but if you have another feel free to
use it but please copy and past the website

Comen, E., Sauter, M. B., Stebbins, S., & Frohlich, T. C.
(2016). 18 Worst Product Flops of All Time. Retrieved November 09,
2016, from
http://247wallst.com/special-report/2016/04/12/the-worst-product-flops-of-all-time-2/7/

H.P.’s TouchPad, Some Say, Was Built on Flawed Software …
(n.d.). Retrieved November 9, 2016, from
http://www.nytimes.com/2012/01/02/technology/hewlett-packards-touchpad-was-built-on-flawed-software-some-say.html

H. (n.d.). How HP doomed the TouchPad to failure | ZDNet.
Retrieved November 09, 2016, from
http://www.zdnet.com/article/how-hp-doomed-the-touchpad-to-failure/