A Better
than producers or consumers can perform them

B Which
leave producers and consumers more time for production and consumption

C At a low
cost – because of specialization, economies of scale, or e-commerce

D All of
the above are true

E None of
the above are true

Question 12: Routinized response behavior by consumers

A Is most
likely when past purchases of similar products have not satisfied the needs

B Is more
likely when previous behavior has not yet been reinforced

C Is most
common for purchases where the consumer has much experience in how to meet a
need

D Increases
the time required to make a purchase decision

E Is
likely in a new purchase situation

Question 13: Good marketing strategy planners know that

A Firms
like Nabisco and Wal-Mart are too large to aim at clearly defined target
markets

B Target
marketing does not limit one to small market segments

C Mass
marketing is often very desirable and effective

D The terms
“mass marketing” and “mass marketer” mean basically the
same thing

E Target
markets cannot be large and spread out

Question 14: The primary purpose of the transporting and
storing functions of marketing is to overcome

A The need
for marketing specialists

B Separation
of information

C Spatial
separation

D Discrepancies
of assortment

E Separation
of values

Question 15: AT&T reacted to the popularity of the
cellular phone by adding several cellular models to its line of regular phones.
Availability and popularity of cellular phones is most likely due to changes in
the ____________ environments

A Political
and cultural

B Technological
and legal

C Legal and
economic

D Social
and technological

E All of
the above