Read this article https://www.ama.org/publications/MarketingNews/Pages/in-the-mood-to-peruse.aspx and let me know what u think in the following questions? Number you answers
1-How have catalogs become extensions of a company’s brand image? Explain and give examples.
2-Describe how catalogs can be used as the ultimate tool of market segmentation and target marketing. Does this ability translate into online catalogs as well? Explain.
3-Do you agree with the quote in the article “Catalogs today are not there to sell product, they’re there to inspire you …”? Explain.





